Meet the Team

  • John Asay

    US & South America’s Team Development.

    Cell (315) 391 3209 - Texas

    Email:JA@MissionCreepCoffee.com

    My journey from the breathtaking and beautiful state of Colorado, through the ranks of the U.S. Navy in sunny San Diego, to now residing here in the great state of Texas, has spanned over an impressive 30 years of dedicated service to my beloved country.

    I began my career in the U.S. Navy, a pivotal experience that truly fostered my deep passion for leadership and highlighted the critical importance of teamwork.

    I am happily married to my wonderful and supportive wife, Lisa, for an impressive 26 years; who is also a proud Navy veteran, and together, we proudly continue our family's legacy with our son, who is currently stationed in Norfolk Virginia in the US NAVY. Throughout my career, I have been honored and recognized for my leadership, particularly during my service in the Gulf War, where I earned numerous ribbons and commendations for my unwavering dedication and exceptional performance while undertaking extremely demanding duties. I was recognized for my crucial role in ensuring safe operations during Operation Desert Storm, successfully conducting over 300 mishap-free flight deck evolutions, even in high-pressure combat situations. My awards truly reflect my strengths in communication, teamwork, problem-solving, and strong leadership capabilities. My journey embodies not only hard work and dedication but also the unwavering love and support of my family.

    At Mission Creep, I have been given the incredible responsibility of driving growth across North & South America, crafting strategic partnerships, and supporting our dedicated MCC team’s efforts for anti-venom, stem cell, and medical clinic foundational support for coffee farmers and their families.

    I am focused on building high-performance teams, forging meaningful strategic partnerships, and making a bold, lasting impact in the thriving and dynamic coffee industry.

  • Troy W. Zielasko

    US National Sales Director

    Cell (315) 391 3209 - Florida

    Email: TZ@MissionCreepCoffee.com

    With over an impressive span of 14 years dominating the ultra-competitive medical device industry, Troy W. Zielasko brings an unmatched level of drive, elite sales execution, and a relentless entrepreneurial spirit to the vibrant world of Mission Creep Coffee.

    I have led and meticulously built some of the very top-performing sales teams in the country—averaging an extraordinary $8 million in annual territory sales while serving as a distributor for powerhouse companies like Integra, Stryker, Medtronic, and CareFusion. Having personally covered more than 8,000 surgeries throughout his distinguished career,

    My developed a profound passion for education and training, mentoring over 400 neurosurgery and spine surgeons across the expansive U.S. His impressive ability to build lasting relationships and execute strategies at the highest level does not just move products; it effectively moves entire markets. He possesses a keen understanding of how to foster movements, not merely build pipelines.

    At Mission Creep, Troy is channeling that same intense drive and strategic vision to lead national wholesale growth. He’s actively assembling a high-performance team, carefully crafting strategic partnerships, and establishing a bold footprint in the increasingly competitive coffee industry. Outside of his commitments to Mission Creep, he takes great pride in being a devoted father to two amazing boys. He’s here to push boundaries, forge meaningful alliances, and ensure

    Mission Creep Coffee becomes a beloved staple for every business that values grit, quality, and a strong sense of purpose.